Skylar Grey MCXV :: ‘Stand By Me’ – Budweiser 2018 Super Bowl LII Commercial, MediaPost’s Top 10 Super Bowl Music Moments, 7-FEB-2018

Advertising/marketing publisher MediaPost: The Marketing Insider‘s VP of marketing Rosemary Waldrip has written a commentary piece on the Super Bowl commercials from this past Sunday’s (February 4) Super Bowl LII, entitled Top 10 Super Bowl ‘Music Moments’.

It contains a compilation of commentary from various MediaPost employees on their favourite ‘Music Moments’ from the evening, and, you guessed it, the Skylar Grey x Budweiser Stand By Me Super Bowl LII commercial collaboration is included, coming in at #2 of the 10-pick list!

Check out what they say about the spot below, and click the MediaPost logo to check out their other 9 ‘Music Moments’ picks!

Remember that 25% of domestic proceeds from the song are being donated to the American Red Cross to aid disaster relief.

Skylar Grey x Budweiser – “Stand By Me” | MediaPost ::
“….this ad showcased the power of purpose-driven marketing. Synced to Skylar Grey’s beautiful rendition of “Stand by Me, the spot authentically and uniquely highlights the real people of Anheuser-Busch. It would have been great to see more behind-the-scenes footage of their community involvement….”

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Skylar Grey MCXIV :: ‘Stand By Me’ – Budweiser 2018 Super Bowl LII Commercial, BOSS Magazine’s Why These 5 Super Bowl Commercials Are Brilliant

Industry executive publication BOSS Magazine have published an article by contributor Mariana Cid De Leon Ovalle covering the ‘….marketing genius….’ of their five favourite Super Bowl LII commercials – included in their set of picks is of course the Skylar Grey x Budweiser Stand By Me Super Bowl LII commercial (which currently has 19.8mil YouTube views)!

See what they have to say about it below, and click the BOSS logo to view their other four commercial picks!

Remember that 25% of domestic proceeds from the song are being donated to the American Red Cross to aid disaster relief.

Skylar Grey x Budweiser – “Stand By Me” | BOSS ::
“….with this year’s game reaching 103.4 million viewers, the Eagles are not the only winners of the NFL championship. Many people tune in with excitement for the game, but for the Super Bowl commercials as well. Here is a look at a few of our favorites from this year, and why they were such a big hit….

On a more serious note, Budweiser chose to focus their ad this year on Anheuser-Busch’s emergency water program and the efforts that went into reaching those areas in our country that went through some of the heaviest natural disasters of 2017. With Skylar Grey’s stripped down cover of “Stand By Me” in the background, we see from the perspective of the factory workers what it was like to focus their work on reaching their fellow man during such tragic times of need.

More than anything else, this commercial was meant to call to attention the areas that suffered, with Texas, Florida, Puerto Rico, and California all having their name briefly appear on screen as a silent acknowledgment that they are not forgotten. Additionally, this was a way of recognizing the factory workers who put in the manual labor to make their efforts possible. The feel was definitely somber and hopeful all at the same time, reflecting what has been an ongoing battle for recovery in areas all around the U.S. over the last year….”

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Skylar Grey MCXIII :: ‘Stand By Me’ – Budweiser 2018 Super Bowl LII Commercial, Forbes’ 5 Best Music-Driven Super Bowl Commercials of 2018

Forbes has now weighed in on the year’s biggest commercials that debuted during Super Bowl LII, in a new article dubbed The 5 Best Music Driven Super Bowl Commercials of 2018 (written by Forbes 30 Under 30 contributor/Score A Score CEO Jordan Passman).

The Skylar Grey x Budweiser Stand By Me 2018 Super Bowl commercial collaboration made their list – check out the excerpt on what they had to say below, and click the Forbes logo to see which other music-driven commercials made their Top 5!

Remember that 25% of domestic proceeds from the song are being donated to the American Red Cross to aid disaster relief.

Skylar Grey x Budweiser – “Stand By Me” | Top 5 Music-Drive Super Bowl Ads ::
“….Budweiser delivers yet another tear jerker by playing Skylar Grey’s gorgeous cover of Ben E. King’s 1961, “Stand By Me” to teach us about their water donation program. Produced by DAVID….”

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Skylar Grey MCXII :: ‘Stand By Me’ – Budweiser 2018 Super Bowl LII Commercial, Billboard’s Most Shazamed Super Bowl Ads

The first numbers are in, and Billboard has listed the Skylar Grey x Budweiser Stand By Me 2018 Super Bowl LII commercial (which as of this article being written sits at 19.5mil YouTube views) has come in as the second-most-Shazamed track of the night!

According to Nielsen Music the single/cover was downloaded 3,000 times within its first tracking week (which ended 1-FEB-2018). Additionally, it currently sits at #9 on iTunes Top Alternative Songs chart along with having broken into the iTunes Top Songs chart (at #100)!

Check out the full list of the 15 most Shazamed songs of Super Bowl LII from Billboard contributor Kevin Rutherford by clicking the Billboard logo below.

Remember that 25% of domestic proceeds from the song are being donated to the American Red Cross to aid disaster relief.

Skylar Grey – “Stand By Me” | Most Shazamed Super Bowl Ads ::

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Skylar Grey MCXI :: Interview w/ GLAMOUR Magazine – 4-FEB-2018 | Photo

“….I am so much more comfortable in my skin, I am just a happier individual. The songs that I am writing now are so happy….”
– Skylar Grey, GLAMOUR

GLAMOUR Magazine‘s senior editor Justine Harman recently sat down with Ms. Grey for a brand new interview feature! They discussed the Skylar Grey x Budweiser Stand By Me 2018 Super Bowl LII commercial, personal hardships, depression, love, tattoos, Walk On Water, and how where she is in her life now affects her songwriting.

Check out a few excerpts below, and click either of the new pro-shots (by Katie Friedman) to access the full feature!

Interview w/ Skylar Grey | GLAMOUR ::
“….it’s only now, she says—after a bout of depression, a “long-time-coming” divorce, and a rebranding, which isn’t so much a rebranding as it is a return to form—that we’re actually meeting the real Skylar Grey.

“This is my third album by Interscope with that name, but I feel like it’s almost like my first in a way,” she says. “When I first came out, I had black hair and was, like, a little bit goth. I was going down this dark road, but it’s really not who I was or who I am. This time around, I am just totally embracing what comes naturally to me.”

She also sought therapy for depression, a personal excavation that fueled “Walk on Water. The lyrics, “I’m only human / just like you/ Making my mistakes/ Oh, if you only knew” were later recorded by Beyoncé and featured on Eminem’s Revival.

Ultimately the song is a testament to the fact that who we are doesn’t always reconcile with who the world expects us to be. For Grey, that means letting go of the idea that she needs look, sound, or even feel a certain way forever. “I worked on myself a lot in the past three years. I recently got a divorce, which was a long time coming. I also fell deeply in love [with Napa Valley-based entrepreneur Elliott Taylor],” she says. “So, right now, between being super in love and coming into this place where I am so much more comfortable in my skin, I am just a happier individual. The songs that I am writing now are so happy. Like, pretty much every song is a love song.”….”

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Skylar Grey MCX :: ‘Stand By Me’ – Shazam Exclusive Behind-the-Scenes | App

Be sure to Shazam the Skylar Grey x Budweiser commercial during when it airs during Super Bowl LII to access a special Shazam exclusive behind-the-scenes of Ms. Grey’s new single/cover that was recorded specially for the commercial!

If you don’t yet have the Shazam app on your mobile device, click its logo below to grab the app for either iOS (Apple) or Android!

Remember that 25% of the domestic proceeds from the song will be donated to the American Red Cross to aid disaster relief.

Skylar Grey – “Stand By Me” | Shazam BtS ::

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Skylar Grey MCIX :: ‘Stand By Me’ – Live at ‘The Today Show’, 2-FEB-2018 | Video

UPDATE | VIDEO ::

The Today Show performance has now been added to Ms. Grey’s official YouTube channel – check it out below!

Skylar Grey – “Stand By Me” | Live @ The Today Show ::

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Earlier today (February 2) Ms. Grey performed her special Stand By Me single/cover (a collaboration w/ Budweiser for their 2018 Super Bowl LII commercial) during the 9-10AM slot of The Today Show!

The full performance includes previous live collaborator Neara Russell on keyboard and MD, and has now been officailly published online – check it out below!

Remember that 25% of the domestic proceeds from the song will be donated to the American Red Cross to aid disaster relief.

Skylar Grey – “Stand By Me” | Live @ The Today Show ::

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Skylar Grey MCVIII :: ‘Stand By Me’ – Official Visual w/ Budweiser, Now Available | Video

The Skylar Grey x Budweiser Stand By Me collaboration commercial will officially drop during Super Bowl LII this Sunday (February 4), but today Ms. Grey x Budweiser have dropped a special music video for the song!

Directed by Daniel Carberry (who has previously collaborated with Ms. Grey on the music videos for Cannonball w/ X Ambassadors, Come Up For Air, Lemonade, and Beneath With Me w/ deadmau5 x Kaskade), the phenomenally gorgeous 2.5-minute visual can be viewed via YouTube below!

Remember that 25% of all domestic proceeds from the song will be donated to the American Red Cross to aid disaster relief.

Skylar Grey x Budweiser – “Stand By Me” | Visual ::

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Skylar Grey MCVII :: ‘Stand By Me’ – Live at ‘The Today Show’, Airing 2-FEB-2018 | Tickets

The guest line-ups for the upcoming week of The Today Show episodes has been released, with it being revealed that Ms. Grey will be a musical guest during this upcoming Friday‘s episode – she will be performing her new single/cover Stand By Me, which was recorded in collaboration with Budweiser for their 2018 Super Bowl LII commercial! Remember the 25% of the domestic proceeds from the digital single will be donated to the American Red Cross.

She is slated to perform during the 9-10AM slot, Friday, February 2 on NBC! Other guests include Dr. Jennifer Haythe and chef Curtis Stone.

Check your local listings by clicking the Today Show logo below, and if you’ll be in the New York area this Friday click the new pro-shot of Ms. Grey below to grab free tickets!

When purchasing tickets be sure to use code MKSkylar! Please note that audience age is 16+.

Skylar Grey | Live @ The Today Show ::

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Skylar Grey MCVI :: ‘Stand By Me’ – Interview w/ Billboard, 26-JAN-2018

“….I wanted to go in a more stripped-down, acoustic direction, as that’s the sound I’m going for with my next album I’m currently working on. I’m taking it back to my roots….”
– Skylar Grey, Billboard

In another interview covering her new single/cover of Stand By Me Ms. Grey talked with Julia Marzovilla from Billboard about creating the song for Budweiser‘s 2018 Super Bowl LII commercial, her upcoming album, Super Bowl memories, and performing at an official Super Bowl event this year!

Read a few excerpts below, and click the Billboard logo to view the full interview via Billboard.com!

Remember that 25% of all domestic proceeds from the single will be donated to the American Red Cross.

Skylar Grey Interview w/ Billboard ::
“….Super Bowl is the most-watched television event of the year, so these commercials are seen by extraordinary amounts of people. Did you notice a big response back in 2014 because of the huge audience?
Having a song in a Super Bowl commercial is such a great opportunity to reach a large audience. I made quite a few new fans when we did the “Coming Home” spot, and I’m excited to see what happens this time.

Do you have any memories of Super Bowl growing up?
I grew up in Wisconsin, so my family are big Packers fans. We always watched the
Super Bowl, but it was especially fun when we were rooting for our teams — and who doesn’t love the Super Bowl commercials?

You’re performing at a Super Bowl event in Minneapolis as well.
I’m excited to check it out. I’ve heard it’s a blast. I’ve never played a show outside in single-digit temperatures, so that should be interesting!….”

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